Pininfarina

Pininfarina is our partner not only in design and architecture, but also in lifestyle. As the creative force behind Iconic Residences, they bring the essence of Italian elegance and refinement into our projects — a quality that extends far beyond buildings. With their legacy of shaping sports cars, yachts, and timepieces, Pininfarina understands how design can define a way of living. Together, we share one vision: creating residences where architecture and lifestyle exist as one.

Motorsport &
Precision

In partnership with rising racing talent Ivan Ekelchik, MERED supports a journey built on performance, precision, and relentless ambition. Ivan’s progress through international GT competitions reflects the same values we embed in our developments — focus, confidence, and drive. Racing is not a sponsorship — it’s part of our culture of forward momentum.

Football & Future
Vision

MERED has signed a long-term partnership with HCM, a global sports agency representing over 250 elite footballers — including stars like Viktor Gyökeres, Frenkie de Jong, Antonio Rüdiger, and Victor Lindelöf. This collaboration connects two worlds that share the same DNA — ambition, focus, and a desire to create legacy. Together, we’re shaping environments for those who move the world forward.

Padel Culture &
Community

MERED’s partnership with Padel Edition, Dubai’s most refined padel club, reflects our belief that lifestyle is shaped by both space and movement. Together, we’re building a culture where sport, design, and wellbeing coexist — from high-performance courts and recovery zones to curated environments and shared experiences. It’s a long-term commitment to community, energy, and active living.

Iconic Talents &
Legends

Through our Iconic Talents & Iconic Legends Program, MERED is the first developer globally to support six top-ranked professional padel athletes. From former World No.1 Maxi Sánchez to emerging champions, each ambassador reflects the same spirit of excellence and discipline that defines ICONIC Residences. This is how we bring inspiration into everyday life — through people who lead by example.

Pininfarina Design
Academy

As a proud partner of the Pininfarina Design Academy, MERED supports a new generation of architects and creatives from around the world. Hosted in Turin, Italy, this immersive summer program blends innovation and timeless design thinking, giving students hands-on experience with cutting-edge tools and mentorship from one of the world’s most iconic design houses.